Privacy Policy

1. About this policy

This Privacy Policy explains how Closad LLC ("Closad," "we," "us" or "our") collects, uses and shares personal information when you visit closad.com, use our platform at app.closad.com, or contact us (together, the "Service"). Closad is a Georgia limited liability company located at 520 W Ponce de Leon Ave #24, Decatur, GA 30030.

The Service is a business tool for marketing teams, agencies and businesses. It is not intended for personal or household use, or for anyone under 18.

Our role. For information about our website visitors, account holders and the people we communicate with, Closad decides how the information is used (a "controller" under laws like the GDPR). When a customer adds information about its own team members or other people to the Service, we process that information on the customer's behalf (as a "processor"), under our Terms of Service and, where it applies, our Data Processing Agreement.

Capitalized terms not defined here have the meaning given in our Terms of Service.

2. Information we collect

Information you give us

• Account information: name, work email address, password, company name, role and team member details.
• Billing information: billing name, address and plan details. Payments are processed by Stripe; we do not receive or store full card numbers.
• Workspace information: the brands and competitors you track, workspace settings, uploaded logos and integration settings, such as a Slack webhook.
• Communications: messages you send us by email or our in-app support assistant, messages and details you send through our contact or sales forms (such as your name, company, job title, company size and location), your newsletter signup, and your email preferences.

Information collected automatically

• Product usage: pages and features you use, when you open the dashboard, and similar activity in the platform. With your consent, we use PostHog to record product analytics and session replays. Session replays mask the text you type.
• Website analytics: with your consent, we use Google Analytics to understand how visitors find and use closad.com.
• Device and log data: IP address, browser type, device type, pages requested and timestamps. This includes error reports collected by Sentry and bot-protection checks by Cloudflare Turnstile on our forms.
• Email engagement: whether our emails were delivered, opened or clicked.
• Cookies: see Section 5 and our Cookie Policy.

Public advertising data

The Service analyzes advertising that advertisers have made publicly available on platforms such as Meta, Google and YouTube, collected through third-party data providers. This advertising data is about businesses and their ads. Ad creatives can sometimes show or mention individuals, such as models, spokespeople or the names of advertiser pages. We process this content only to provide competitive analysis, keep it for a limited period (Section 5) and do not use it to profile individuals. We do not use facial recognition or extract biometric identifiers, such as face geometry or voiceprints, from advertising content.

3. How we use information

We use personal information to:

• Provide the Service: create and manage accounts and workspaces, collect and analyze advertising for the brands you track, and deliver dashboards, alerts and reports.
• Generate AI insights: we send advertising content and related brand information to Google's Gemini models to classify ads and write summaries. We do not send your account or billing details for this purpose. We use Gemini under Google's paid API terms, under which Google does not use our requests or its responses to train its models, and we do not use your Customer Data to train AI models.
• Process payments: start trials, bill subscriptions and add-ons, and handle failed payments. To prevent misuse of free trials, we check whether an email address or payment method has already been used for a trial.
• Send service emails: account, security and billing messages, onboarding guidance, alerts, weekly digests, renewal notices and similar messages about your account. You can adjust optional emails, such as digests, in your settings.
• Send marketing emails: product news and newsletters, only where permitted. Every marketing email has an unsubscribe link.
• Provide support: answer questions by email or through our in-app support assistant, which stores conversations so we can respond and improve answers.
• Improve and secure the Service: understand how features are used, fix errors, prevent spam and abuse, and protect our users and systems.
• Meet legal obligations: keep tax and accounting records, respond to lawful requests and enforce our Terms.

We do not sell personal information, and we do not use or share it for cross-context behavioral advertising.

Legal bases (EEA and UK). We rely on: performance of our contract with you (providing the Service and billing); our legitimate interests (security, service improvement, fraud prevention, B2B communications), balanced against your rights; your consent (analytics cookies, session replay and marketing emails where consent is required), which you can withdraw at any time; and legal obligations (tax and accounting records).

4. How we share information

We share personal information only with the service providers below, who process it on our behalf under contracts that limit their use of it.

We may also share information:

• With integrations you turn on. If you connect Slack, we send alerts to the Slack workspace you choose. Slack handles that information under its own privacy policy.
• Within your organization. Account admins and team members can see the workspaces, settings and activity they have access to.
• For legal reasons. To comply with law or a valid legal request, or to protect the rights, safety and security of Closad, our users or others.
• In a business transfer. As part of a merger, acquisition, financing or sale of assets, subject to this policy.
• With your consent, or at your direction.

5. Cookies and data retention

Cookies. We use essential cookies to keep you signed in and keep the Service secure. With your consent, we also use analytics cookies from Google Analytics and PostHog. You can accept or decline analytics cookies in our cookie banner and change your choice at any time. Details are in our Cookie Policy.

Retention. We keep personal information only as long as needed for the purposes in this policy:

If you ask us to delete your account sooner, we will do so as described in Section 6, except for records we must keep by law. Deleted information may remain in encrypted backups until they are overwritten on their normal schedule. We do not restore it from backups except to recover from a system failure, and if we do, we delete it again.

6. Your rights and how to make a request

Depending on where you live, including the EEA, the UK and certain US states such as California, you may have the right to:

• Access the personal information we hold about you and get a copy.
• Correct inaccurate information.
• Delete your information.
• Export your information in a portable format.
• Object to or restrict certain processing, including direct marketing.
• Withdraw consent where we rely on it, without affecting earlier processing.
• Appeal our decision on your request, and complain to your local data protection authority.

We will not discriminate against you for exercising these rights.

How to make a request

1. Email legal@closad.com from the email address on your account, and tell us which right you want to use.
2. We will confirm we received it and may ask for information to verify your identity before acting on it.
3. We will respond within 30 days, or within the time your local law allows (for example, 45 days in California). If we need more time, we will tell you why.

You can also update most account information and email preferences yourself in your settings. An authorized agent may make a request for you if they provide proof of their authority.

Information we process for a customer. If your information was added to the Service by a Closad customer, such as your employer, please contact that customer. If you contact us, we will forward your request to them.

California privacy notice

This notice applies to California residents. In the past 12 months we have collected the categories of personal information below, from you, from your use of the Service and from your organization. We use them for the purposes in Section 3 and disclose them only to the service providers in Section 4, for business purposes. We keep them for the periods in Section 5.

Sensitive personal information. The only sensitive personal information we collect is your account login credentials, which we use only to provide and secure your account. We do not use or disclose sensitive personal information for any other purpose.

No sale, sharing or profiling. We do not sell or share personal information as those terms are defined under California law, and we have not done so in the past 12 months. We do not use personal information for automated decision-making that produces legal or similarly significant effects.

7. International transfers

Closad is based in the United States, and most of our service providers process data in the United States. If you are in the EEA, the UK or Switzerland, your information is transferred to the United States. Where required, we rely on safeguards such as the European Commission's Standard Contractual Clauses, the UK addendum to them, or our providers' certification under the EU-US Data Privacy Framework.

8. Security

We use technical and organizational measures to protect personal information, including encryption in transit, access controls, row-level security in our database and limited staff access. No system is completely secure, so we cannot guarantee absolute security. If we learn of a breach that affects your personal information, we will notify you as required by law.

9. Children

The Service is for businesses and is not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

10. Changes to this policy

We may update this policy from time to time. We will post the new version with a new effective date, and we will notify account holders by email or in the Service before a material change takes effect.

11. Contact

Closad LLC
520 W Ponce de Leon Ave #24
Decatur, GA 30030

Privacy requests: legal@closad.com
General support: support@closad.com